Clever Techno is a leading supplier of industrial metalworking equipment in CIS countries. The company focuses on balancing functionality and cost, providing advanced machinery that meets the industry's evolving needs
Task. Redesign an existing website based on the data from the previous website and target audience analysis in bento style. Develop a clear and user-friendly structure
Research.
Problem
1. Complicated interface and user path 2. No search function and hard-to-find information 3. Unreadable technical information layout 4. Limited feedback options
Competitor & TA Analysis
Analysis identified key user needs, leading to the development of a UX design and interactive prototype. The new design focuses on an intuitive interface, improved information accessibility, structured technical data, and expanded feedback channels
Result.
New website structure
A redesigned website structure that enhances usability and speeds up information retrieval
More information about company
The contact page has been revamped for easier communication and now includes additional company details to boost trust
New UI Design. A new color palette, fonts, and design style that are both user-friendly and intuitive
Mobile version. Sleek, intuitive, and highly responsive for a seamless user experience