Task. Create brand identity for the brand, taking into account their history, values and style. Corporate identity should reflect the brightness, but naturalness of the colors used by the brand. A must have for both moms and kids

Logo and logomark.

The font part of logo consists of a few children's letters, which are interconnected like puzzles. The brand's toys work in such a way that they can be fastened together like puzzles, which is reflected in the logo. Above the letter "M" a wave appears, symbolizing the origin of the brand — Australia.

For the brand was created a koala-logomark. Koala is a direct connection of the brand with the country where it comes from — Australia. And one of the cutest animals. He is, as it were, the "main" among the brand's toys: he introduces the child and parents to everyone else, talks about various news, discounts, promotions and other things. Koala Manager :)

Pattern. Corporate pattern for the brand consists of drawings that children draw the very first in their lives: a flower, a heart, a leaf. The pattern is used in different media and social networks and slightly modified in different situations

Colors. The brand is inspired by nature, its bright but natural colors. These colors were chosen for the brand. The trick is to use many colors at once, creating the effect of bright puzzles

Packaging. Boxes for the delivery of toys or sales in retail stores, bags for buying toys in the brand's company store and fabric bags for storing toys

The philosophy of the brand is that every toy for a child is his new friend. Therefore, each box with a drawing of a specific toy, its greeting to the child and a corporate pattern. Each toy comes with a branded label that welcomes the child and reminds them of the brand's values and the materials it uses

Each purchase is accompanied by a personalized gratitude card for the purchase, with a picture of the purchased toy. The name of the child for whom the toy is intended is entered in the free field. When buying in a store, the toy is folded into a fabric bag with a branded patch and pattern. After that, this bag is placed in the brand's branded bag with handles

Merch. The brand runs a blog club with advice from doctors, psychologists, and experts on parenting, and has created branded merchandise for it

Social Media. An Instagram feed system features sections like mom tips, discounts, toy reviews, and more. The brand's photos highlight children playing with toys, with a focus on light, warmth, and engaging imagery

Website. The process of creating a website layout for this brand, developed by me specifically for Tilda

Social

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