Rusagroprom is engaged in the full-cycle production of frozen food products, has its own brands, and also produces products under the brands of retail chains and for HoReCa
Task. To fully rebrand the product and website, aligning them with user needs and current trends. Create an intuitive site structure and compelling content. Website should enhance company trust and be visually appealing
Research.
Problem
The current structure of the site is inconvenient, the site looks outdated and loses out against competitors. There is no up-to-date information about the product and the company
Competitor Analysis
Competitors offer a more extensive set of functions on the site, as well as easy ways to contact and access to presentations for cooperation. Also, interaction with the user is easier due to the clear UI
Result.
Iconography
Created branded icons for each product section to improve recognition and speed up site navigation
Convenient UI
A new website design that testing shows is more user-friendly and also inspires more trust among users
Increased trust
Adding details about the company and highlighting key aspects like product quality and production history boosted its credibility
Easy to contact and collaborate
Now you can easily contact the company managers in 3 clicks, and also download the necessary presentations for cooperation in just 1 click
For partners. A page for easy research of the terms of cooperation and quick communication