Task. Create a design that is authentic and will help you scale, attract new audiences, and build trust in the media industry

Research. Problems & analysis

Outdated style

In the context of competitors and a rapidly evolving world and industry, our style appears outdated and inferior to competitors, which is why it is perceived as less expert.

There is no formed concept

Because of this, there are problems in keeping all our products/articles etc. in the same style. Not only does it look sloppy, but it also creates difficulties in perception.

Difficulty in using style

There is no concept, which makes it difficult to keep everything in one style (previous point).

Inability to stand out

Lost against the background of competitors and do not stand out in any way. An ordinary boring font (and not a modern grotesque, but an old font), a boring faded color, no coherence and clarity

Logo and logomark.

One of the important points of the rebranding was updating the old logo while maintaining its recognition. For this purpose, the old sign was updated in a more technological style and the font part of the logo was completely updated.

The new logo consists of the letters of the brand name and is complemented by soft lines at the top, symbolizing an open book as a source of reliable knowledge and media/news in general.

Full logotype.

The updated logo consists of a new sign + a more technologically advanced font part of the logo: a soft, beautiful grotesque with characteristic clear borders, while being quite strict and simple

Colors & pattern. We kept the recognizable palette, but made it brighter and more contrasting by adding aquamarine and a complex mesh gradient. Now we use all shades of each color to improve the corporate style and interesting visuals. For backgrounds in texts/ads, we use mesh gradients to emphasize technology.

Article covers. A key aspect of the covers was ease of implementation. Thus, we created simple geometric templates for each section that are easy to use.

Merch, print files & other.

Social Media. The Instagram feed also retains an emphasis on geometry, gradients and style.

Social

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